Private Practice Survival Guide

Brandon Seigel

This podcast is all about empowering you to create the change you want to see in your practice. As a private practice strategist, I have dedicated my career to transforming the way that healthcare functions. Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. privatepracticesurvivalguide.com

  1. 8h ago

    Tax Strategies That Actually Work: A CPA's Guide for Practice Owners with Mark Martukovich

    Send us Fan Mail Discover powerful tax strategies that actually work for your small business and private practice with expert CPA Mark Martukovich. Learn how proactive planning can save you money, leverage your business as an investment, and avoid common pitfalls. This episode dives deep into overlooked deductions, entity structuring, and smart financial moves that can significantly boost your bottom line and ensure you're not paying more than you need to. Get ready to transform your approach to taxes and cultivate lasting financial success for your business. What You'll Learn: Why proactive tax planning is more critical than a reactive approach.How to properly utilize the home office deduction without fear of audits.Advanced strategies for retirement planning and stacking within your business.The truth about business vehicle deductions and how to avoid common mistakes.The benefits of adopting an S corporation entity structure for tax savings.An in-depth explanation of the "Augusta Rule" and how to apply it ethically.The importance of showing profitability for the future sale of your business.Don't miss these actionable insights to optimize your tax situation and unlock your business's full financial potential! #TaxStrategies #SmallBusinessTax #PrivatePractice #TaxPlanning #Entrepreneurship Mark Martukovich is a Certified Public Accountant and Managing Partner of Business Advisory and Accounting Partners (B.A.A.P.), a firm known for turning accounting from an expense into a strategic investment. With over 25 years of business development and consulting experience, and a career that spans public accounting, corporate leadership, and commercial banking, Mark brings a board-level advisory perspective to every client relationship. Mark began his career in 1989 as a staff accountant in Cleveland, Ohio, after graduating from The University of Akron with a degree in accounting. His early work in public accounting was followed by senior leadership roles in business development, where he helped organizations scale, implement technology solutions, and open new markets. In 2004, Mark transitioned into commercial banking, spending a decade advising small and mid-sized companies in the Tampa Bay area. His banking experience gave him a deep understanding of how lenders view business performance, insight he now uses to help clients prepare for financing, expansion, and eventual ownership transition. Since joining BAAP in 2010, Mark has been the driving force behind the firm’s business advisory consulting model, which combines: Tax efficiency strategies that are designed around each client’s long-term goals.Operational and financial analysis to improve profitability and resilienceSuccession and exit planning that helps owners turn their business into a true retirement asset.Mark is a recognized leader in the accounting profession. He serves as a featured speaker for Thomson Reuters’ Partner Summit: Moving Your Practice Forward, where he trains other CPAs on transitioning from compliance-focused work to becoming proactive business advisors. He also served on the Board of Directors of the SPCA Tampa Bay from November 2019 until January 2025, reflecting his commitment to community leadership. http://busadvisory.com  https://www.facebook.com/BusinessAdvisoryAndAccountingPartners  https://www.youtube.com/@business-advisory  Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    Tax Strategies That Actually Work: A CPA's Guide for Practice Owners with Mark Martukovich
  2. 4d ago

    Building Your Employer Brand on a Budget

    Send us Fan Mail In this quick-tip solo episode of the Private Practice Survival Guide, discover how to build a magnetic employer brand without a big marketing budget. Candidates evaluate culture, leadership, purpose, and authenticity—not just pay. Learn how to define your employer value proposition, use raw, unscripted stories as social proof, and elevate the candidate experience with speed, clarity, and respect. You’ll also get a practical roadmap for online presence, review management, and a staff referral program that accelerates hiring and boosts retention. What You'll Learn What an employer brand really is—and why it’s defined by staff, applicants, and your communityHow transparency and a values-forward, even polarizing, stance strengthens fit and retentionLow-cost social proof tactics: employee videos, patient impact stories, peer feedback, and group interviewsHow to upgrade candidate experience: acknowledge within 24 hours and aim for 48-hour responsesBuilding a consistent online presence across LinkedIn, reviews, and a dedicated careers pageManaging reviews authentically and why constructive feedback helps candidates measure fitDesigning a staff referral program with clear incentives and simple submissionsThe most common mistakes to avoid and the immediate and 30-day action steps to implement nowBuild the brand your best people believe in—and the right candidates will find you. #PrivatePractice #EmployerBranding #HealthcareHiring #RecruitmentStrategy #PracticeGrowth Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

  3. Jul 20

    Recruiting A-Players: How to Fill Your Bench with Top Talent with Will Humphreys

    Send us Fan Mail Brandon Seigel and guest Will Humphreys, founder of Virtual Rockstars, delve into the essential strategies for recruiting A-players in today's competitive healthcare landscape. They challenge the notion of a talent shortage, highlighting that many practices face a lead generation problem rather than a recruitment one. Discover how creating unique online communities, establishing a strong company identity, and nurturing a vibrant culture can transform your recruitment efforts and attract top-tier professionals.  Will shares inspiring examples, including a pelvic floor therapy practice that successfully built a talent pipeline through online educational platforms. Learn why authenticity, clear values, and a compelling vision are non-negotiable for securing and retaining the best in the business. Recruit A-players effectively by cultivating a community that aligns with your practice's values and vision.  What You'll Learn: The primary challenge in recruitment is often lead generation, not a lack of available talent.How online communities can serve as powerful tools for attracting and vetting A-players.The significance of a unique company identity and culture in differentiating your practice from competitors.Why articulating and living your core values is crucial for attracting aligned team members.Strategies for fostering employee retention by providing a clear vision and future within the company.Real-world examples of successful niche recruitment through community building.Don't miss this in-depth discussion on building a resilient and high-performing team by rethinking your recruitment approach and focusing on authentic connection and shared values.  #PrivatePracticeSurvivalGuide #RecruitingAPlayers #HealthcareRecruitment #TalentAcquisition #CompanyCulture Will Humphreys is a physical therapist, entrepreneur, and healthcare innovator who helps private practice owners start, scale, and sell their businesses. After founding and growing one of Arizona’s largest PT practices to five locations, Will sold the company in 2018 and launched multiple ventures, including Virtual Rockstar, which connects medical offices with highly trained virtual assistants from the Philippines. With over two decades of experience in leadership, recruiting, and culture-building, Will has become a sought-after speaker for his dynamic, humorous, and practical approach to solving the biggest challenges facing outpatient practices. His work focuses on helping owners free themselves from administrative burdens, create raving fans among patients and teams, and build scalable systems for growth. When he’s not speaking or running his companies, Will hosts The WillPower Podcast, where he inspires healthcare entrepreneurs to increase their impact on patients and change the broken healthcare system. He is also passionate about mentoring young professionals, faith-based initiatives, and global humanitarian work. https://www.facebook.com/people/Will-Power-Project/61559075266036/  https://www.instagram.com/willpowerproject  https://willpower.buzzsprout.com  https://www.youtube.com/@WillPowerFreedom  Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    Recruiting A-Players: How to Fill Your Bench with Top Talent with Will Humphreys
  4. Jul 16

    Building Your Practice's Value Dashboard

    Send us Fan Mail A busy clinic isn’t automatically a valuable business. In this episode of the Private Practice Survival Guide, Brandon Seigel explains how to build a value dashboard that buyers and lenders actually care about, why revenue isn’t the same as value, and how to remove owner dependency so your practice becomes a transferable, scalable asset. You’ll learn the exact KPIs to track, the systems to document, and the playbook that proves your practice can run without you. He also breaks down valuation frameworks—from revenue multiples to EBITDA—and shows how diversified revenue and strong leadership benches command higher multiples. What You'll Learn: The difference between revenue and true enterprise value—and why replacement cost mattersHow to calculate and reduce your owner dependency scoreThe essential monthly KPIs for a 12-month rolling value dashboardHow to build SOPs and a practice playbook that buyers trustWays to diversify revenue (private pay, telehealth, groups, training, wellness, consulting, education)Common value-killing mistakes and how to avoid themHow valuation ranges are influenced by margins, growth, systems, and risk profileBuild a business worth owning—and selling—so you can thrive, not just survive. #PrivatePractice #PracticeManagement #HealthcareBusiness #EBITDA #BusinessValuation Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

  5. Jul 13

    Exit Planning Starts Now: Building a Practice Worth Buying with Sean Healy

    Send us Fan Mail Thinking about selling your private practice? This episode of the Private Practice Survival Guide podcast is a must-listen! Join host Brandon Seigel and expert Sean Healy from Accounted4 LLC as they break down the complexities of exit planning. Learn how to build a practice that's worth buying, but highly desirable, understanding the factors that drive valuations from a two-time to a five-time multiplier. Discover crucial financial strategies, common pitfalls to avoid, and the importance of strategic planning years before you even consider selling. Optimizing your practice's systems and financials now can lead to a significantly more lucrative exit in the future.  What You'll Learn: Why starting exit planning 3-5 years in advance is critical.The key factors that increase your practice's valuation and multiplier.How different types of buyers (individuals vs. private equity) approach valuations.The importance of showing growth trajectory, not just current earnings.Common EBITDA tiers and how they impact your multiplier.How to avoid common mistakes like emotional valuation and selling during a downturn.Essential financial records buyers scrutinize during due diligence.The impact of the owner's personal involvement on practice valuation.Prepare your private practice for a successful and profitable exit by implementing these expert strategies today! #ExitPlanning #PrivatePractice #BusinessSale #HealthcareBusiness #FinancialStrategy  Sean Healy is the President and Founder of Accounted4 LLC, a leading firm specializing in financial management and advisory services. With over two decades of experience, Sean has built Accounted4 into a trusted partner for businesses seeking expert guidance on accounting, operational strategies, and financial planning. His vision for the company centers on empowering clients with transparent, data-driven solutions tailored to their unique needs. Passionate about innovation and client success, Sean is driven with a commitment to delivering personalized service and fostering long-term financial health for the organizations Accounted4 serves. https://accounted4llc.com/ https://www.linkedin.com/in/healysean/ https://www.linkedin.com/company/accounted4-llc Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    Exit Planning Starts Now: Building a Practice Worth Buying with Sean Healy
  6. Jul 9

    Creating Your Practice's Compliance Calendar

    Send us Fan Mail Compliance rarely fails in one dramatic moment—it erodes over time through expired licenses, forgotten renewals, overdue trainings, undocumented processes, and negligence. In this Private Practice Survival Guide solo episode, you’ll get a practical blueprint to build a master compliance calendar that protects your practice from silent risk. Learn what to track, how to set proactive alerts, who should own compliance, and how to automate and audit your systems so you can operate confidently and grow sustainably. Real‑world examples—from a clinician license lapse to a payer credentialing oversight—illustrate why structure, execution, and accountability matter. What You'll Learn: Why compliance often fails quietly and how a centralized calendar fixes itHow to set proactive alert cadences (6‑month, 90‑day, 45‑day, 30‑day, due date)Exactly what to track: licenses/CEUs, HIPAA/OSHA training, payer credentialing/revalidations, business & HR requirementsThe role of a dedicated compliance owner and when to outsourceHow to run quarterly audits and document findings to stay audit‑readyAutomation tips using shared calendars and project tools like Google Calendar and monday.comBuilding a secure documentation library and leveraging MGMA/SHRM resourcesCommon pitfalls to avoid and a simple one‑week implementation planBuild the systems, assign the ownership, and start today—proactive compliance creates options, while delay creates stress. #PrivatePractice #HealthcareCompliance #HIPAA #MedicalBilling #PracticeManagement Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

  7. Jul 6

    Legal Landmines: Protecting Your Practice Before Problems Arise with Vanessa Ferguson

    Send us Fan Mail Contracts can make or break your private practice. Host Brandon Seigel and business attorney Vanessa Ferguson reveal the most common legal landmines owners step on—often without realizing it—plus the smarter, more cost-effective way to protect yourself before you sign. Learn which clauses survive termination, why the party drafting the agreement has the most leverage, and how high-pressure “sign today” tactics prey on small business owners. You’ll also hear a clear breakdown of governing law vs. jurisdiction and why AI/templates can quietly sabotage your enforcement options. And yes—most cases settle before trial, so strategy and negotiation matter. What You'll Learn: Why contracts are binding and which clauses can survive terminationThe true cost of proactive review vs. reactive litigationDrafting vs. reviewing: who has leverage and how to future-proofHow to spot and resist high-pressure “sign today” tacticsThe difference between governing law and jurisdiction—and why it mattersHow state law differences (e.g., interest caps) can change your dealRisks of AI/templates and mismatched clausesWhy most disputes settle and how demand letters fit into strategyProtect your practice by reading before you sign, getting neutral eyes on every major agreement, and choosing your legal hills wisely. #PrivatePracticeSurvivalGuide #Contracts #SmallBusinessLaw #LegalTips #PracticeManagement Vanessa Ferguson is a business and intellectual property attorney and founder of Fidara Legal, PLLC. She helps private practice owners and entrepreneurs protect their brands, content, and contracts before legal issues disrupt growth. Vanessa brings a practical, preventative approach to law rooted in IP, privacy, and long-term business strategy. http://FidaraLegal.com  Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

    Legal Landmines: Protecting Your Practice Before Problems Arise with Vanessa Ferguson
  8. Jul 2

    Identifying and Eliminating Your Time Thieves

    Send us Fan Mail If your days are packed yet your progress feels stalled, this episode of the Private Practice Survival Guide with host Brandon Seigel shows you exactly how to take your time back. You’ll learn a practical, data‑driven time audit, a fast process for surfacing and exiting hidden obligations, and the three‑question “meeting tax” that can cut 40–60% of meetings while making the rest sharper and shorter. From assigning a dollar value to your time to choosing email over phone calls, you’ll discover how to eliminate low‑value work and reclaim focus for clients and growth. Follow the two‑week rollout to implement, measure, and maintain these changes without burning bridges. What You'll Learn: How to run a one‑week, 15‑minute‑increment time audit and sort tasks into essential, delegable, and eliminableWhy logging in real time matters (“memory is a liar”) and how to put a dollar value on your timeHow to uncover hidden obligations and use clean, respectful exit languageThe meeting tax: agenda, expected outcome, and why not email—and what to do when requests don’t qualifyA two‑week implementation playbook and how to start your delegation list (VA/admin support)Start small—do the time audit this week—and say yes to what matters most. #PrivatePractice #TimeManagement #Productivity #PracticeManagement #EntrepreneurMindset Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With Me Podcast Website: https://www.privatepracticesurvivalguide.com/ LinkedIn: https://www.linkedin.com/in/brandonseigel/ Instagram: https://www.instagram.com/brandonseigel/ https://wellnessworksmedicalbilling.com/ Private Practice Survival Guide Book This show is proudly produced at PS Studios — learn more https://www.psstudios.co

5
out of 5
23 Ratings

About

This podcast is all about empowering you to create the change you want to see in your practice. As a private practice strategist, I have dedicated my career to transforming the way that healthcare functions. Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. privatepracticesurvivalguide.com

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